About Me

Brute Choi is a New York City–based content creator whose work explores skincare through a grounded, ingredient-aware lens.

Known for a direct but considered approach, his perspective prioritizes clarity over trends and education over excess. Much of his work focuses on acne-prone and sensitive skin, shaped by personal experience and years of close engagement with formulation, consumer behavior, and the beauty industry.

Drawing influence from both Western and Korean beauty cultures, his voice sits between practicality and care — thoughtful without indulgence, honest without severity.

Beyond content, his interests include cultural storytelling, quiet routines, and the relationship between self-maintenance and self-respect.

Projects and Collaborations

Some of the work and collaborations I have done over the past year. From skincare to makeup, the partnerships I cultivate are mutually beneficial centering around organic content and honest endorsement.

Hit No. 1 on Global Olive Young Sales Charts
Sensitive & Acne-Safe Collection with Round Lab

Round Lab Collection

Featured in Allure Magazine for Acne Serum Recommendations
11 Best Serums for Acne 2025

Full article here
Brute Choi wearing a black and white varsity jacket, white shirt, black pants, and red shoes, holding a black handbag, standing indoors at a promotional event for Caudalie skincare.
Brute Choi wearing a black shirt and gray pants, standing next to a display of skincare products on a white curved table, holding a tube of skincare product at a promotional event for Timeline
Brute Choi at Vilhelm Parfumerie event in front of a display with yellow perfume boxes.
Brute Choi wearing a glittery jacket and a black shirt with white polka dots, at a Bleu De Chanel fragrance launch event.
Brute Choi in a black suit and white shirt standing in front of an orange background at a promotional event for Sulwhasoo and their Ginseng line.
Brute Choi visiting Round Lab headquarters being greeted by a group of people holding a large blue banner in a modern office lobby. Part of Brute's campaign and promotion of Round Lab, specifically the Birch Juice Moisturizing Cream

Contact me

Interested in working together? Fill out some info and we will be in touch shortly. I can’t wait to hear from you!